Chipotle & Wonderskin Launch  ‘Lipotle’ Lip Stain  

Chipotle is collaborating with Wonderskin—known for its TikTok-viral lip stain—to introduce a “guac-proof” lip stain called Lipotle. Featuring a custom peelable green colorway, the masque leaves a new nude-pink lip stain that has been created exclusively for fast-casual restaurant chain.

The effort marks Wonderskin’s first major brand collaboration.

“We are thrilled to team up with Chipotle for our very first brand collaboration, unveiling a limited-edition shade of our viral Wonder Blading Lip Stain. This partnership is a perfect blend of two trailblazing brands, both passionate about delivering top-notch, sought-after products as well as building loyal and robust communities. By merging Chipotle’s bold, flavorful essence with Wonderskin’s revolutionary beauty technology, we’re creating a one-of-a-kind experience and product that will captivate and delight our customers like never before,” shares Marina Kalenchyts, brand director of Wonderskin.

Lipotle will be available on wonderskin.com and eu.wonderskin.com for fans in the US, UK and Canada starting Tuesday, July 30. The launch is timed to celebrate National Avocado Day.

“With the popularity of mukbangs on social media, we noticed our fans are in need of a smudge-proof lip stain to enjoy their Chipotle on-the-go,” said Stephanie Perdue, vice president of brand marketing, Chipotle. “We teamed up with Wonderskin to create the most iconic guac and foil-inspired lip stain ahead of National Avocado Day.”

How It Works

Users apply the masque like a lip gloss and let the green “foil-inspired” masque set (30 seconds for a softer color or 60 seconds for a bolder color); spray Wonder Blading Activator onto the masque to seal in the pigment, and peel the lip masque off to reveal the color.

Wonderskin says it will last for up to 10 hours of “mess-free burrito enjoyment.”